ANNOUNCING
A BOOK CELEBRATING
TWENTY-FIVE YEARS OF
THE HILL COUNTRY RALLYE
Introducing Hill Country Rallye: Twenty-Five Years, a hardcover volume that’s a quarter-century in the making. Inside you’ll find the history of HCR, as told by the people who created the event, and by those who helped shape it into what it is today.
The book is over 180 pages, and features more than 320 images in an engaging large format. Just like when HCR registration opens up — you won’t want to miss it.
GIVING BACK
BY SUPPORTING
THE KERR COUNTY
FLOOD RELIEF FUND
For the past 25 years, Kerr County has welcomed The Hill Country Rallye to experience the amazing roads, landscape, and people that make our event possible. As a way to give back, we are asking current and past attendees, along with friends and supporters, to contribute $100 or more to our donation effort. As a thank, you will receive a copy of the HCR25 book.* One hundred percent of net proceeds will benefit The Kerr County Flood Relief Fund.
About The Kerr County Flood Relief Fund
The Kerr County Flood Relief Fund supports urgent relief and long-term rebuilding after the devastating floods of July 4, 2025. Your generosity helps neighbors across our region recover and rebuild.
The Community Foundation of the Texas Hill Country—a 501(c)(3) public charity based in Kerrville—will directly distribute funds to vetted local organizations providing rescue, relief, recovery services and flood assistance. The Fund will support impacted communities including Hunt, Ingram, Kerrville, Center Point and Comfort.
Grants from the Fund will support nonprofit and civic organizations actively involved in response, relief, and recovery efforts. The Community Foundation is committed to helping local families rebuild and recover. By partnering with trusted nonprofit organizations, we are directing resources to those providing emergency assistance, essential services, rebuilding efforts, and long-term support for our neighbors in need. Together, we’re ensuring that help reaches the families and communities who need it most. Together, we can make a meaningful difference during this challenging time.
*Your donation will act as a pre-order for the book which will be released Summer 2026
BEHIND
THE BOOK
by Kevin McCauley
This was the moment it all started, captured by ace photographer Paul Moseley, immediately after checking in at registration at Hill Country Rallye 2025.
It was March 2025, and I was feeling eager to contribute to the Hill Country Rallye somehow. I wanted to design some kind of book about the event. Actually, at the time, I was thinking booklet. It seemed like the story could be told through photos: there are so many great photographers that attend, so it seemed simple enough to gather and print some of the best images from over the years.
I asked Sean Brindley, “Are there any significant anniversaries coming up?”
“Next year will be the 25th year,” Sean said. It seemed I had just volunteered for the job.
Over the next few months, the photos started coming in – 6,000 photos, all told. And as the Rallye photos piled up, so did the questions I had. When did the car restrictions — which were stricter than today’s event — begin to lift? What was the South Central Rendezvous? I learned that this event wasn’t even called “Hill Country Rallye” until a half a decade in. Which makes sense, because when it started, it wasn’t in the Texas Hill Country.
This was going to be a lot more complicated than a mere book of photos.
Jamie Novak, who had been attending as long as anyone I knew, recommended some folks I should speak to. One call led to another, more names, and more people. In the end, I conducted about twenty-five interviews. At first, I was just trying to understand the history. It wasn’t written down anywhere. But over the course of these conversations with people, more milestones jumped out, and more things kept coming up over and over again. For a lot of people, the 2007 event was the beginning of the Rallye as we know it today. For dozens of attendees, Jeff Trask is the reason they come back to the Rallye each year, all the way from the west coast. And for just about everyone, their car had a fit of unreliability in a remote part of Texas at one point or another.
By now, the scope had changed: this wasn’t a booklet, and it wasn’t a photo book. Once I had finished the interviews and shaped the best parts into a cohesive text, the final word count was over 27,000. There was still the matter of selecting from 6,000 photos, but now I had fifteen chapters and a chronology to help guide the selection process.
From the start, I had brought on Chris Nguyen, a close friend and longtime HCR attendee, to collaborate with me with the design, direction, and overall management of this project. Early on, suggested incorporating the textures and grit of the Texas Hill Country itself. So I traveled to the Hill Country and shot over a thousand photos of everything I could see. From three feet above the asphalt, to one thousand feet up. Once I had a library of textures, Chris also developed a grid system to showcase the photography, Hill Country textures, and text, in a beautiful and engaging way.
Putting this together has been hard work, but immensely rewarding. It’s made me love the Hill Country Rallye even more. Even though I’ve been attending for nearly ten years, there are so many wonderful participants that I had never met until this project. It’s almost opened up a new world. As with all things Hill Country Rallye, the community is the best part.